For 35 years, Eric Corey Freed has helped organizations clear the fear, bureaucracy, and resistance that quietly kill great ideas. He brings that same clarity to the stage, and sends audiences home ready to build.

Years on Stage
0
Books Authored
0
Attendees
50 K+

As Featured In

Meet Eric

35 years of
clearing the way.

Eric Corey Freed started as an architect became one of the most cited voices in sustainable design.

Thirteen books.

LEED Fellow.

Director of Sustainability at CannonDesign.

A career spent pushing an entire industry to build differently.

And in every boardroom, on every project, he watched the same thing happen: brilliant ideas dying. Not from lack of merit, but from fear, bureaucracy, and inertia. Frictionless is the framework he built from those 35 years of clearing the way for big ideas.

Innovation doesn’t start with a better idea. It starts when you remove the frictions that kill the ideas you already have.

Keynote Speaking

Talks that get teams unstuck.

Part strategy, part wake-up call — every talk is shaped to your audience, from boardrooms to main-stage conferences.

Frictionless: Killing the Drags on Innovation

The signature keynote, built on the new book.

A map of the four frictions stalling your projects, and the framework to clear them.

The Corporate Archaeologist

Digging out the legacy habits quietly holding your organization back.

A method for finding the the invisible policies nobody remembers writing, and retiring them.

From Grinding to Gliding

Designing for flow instead of fighting the status quo.

Three moves your team can make Monday morning to turn resistance into momentum.

He made a complex idea feel like something we could act on Monday.
Conference Program Director
National Industry Association

For Event Planners

Thinking about Eric for your event? Reach out and let’s talk about your audience, your dates, and what you need.

Coming October 2026 · Pre-order open

Everyone thinks innovation is about ideas.

Ideas are the easy part. Successful innovation is about overcoming the fear that shuts it down. Our brains treat new ideas as a threat and throw up roadblocks, bottlenecks, and resistance.

96% of leaders call innovation a top priority, yet most still fail at it.

Consulting

Bring the framework in-house.

Beyond the stage, Eric works directly with leadership teams to find and clear the frictions holding their organization back.

beyond-the-stage
The Books

Thirteen titles & counting.

Circular Economy for Dummies

Circular Economy for Dummies

Architect Exam Prep

Architect Exam Prep

Green Building & Remodeling for Dummies

Green Building & Remodeling for Dummies

Green$ense for the Home

Green$ense for the Home

Sustainable School Architecture

Sustainable School Architecture

podcast & blogs

Heard on the best shows in the business.

A curated playlist of Eric’s favorite podcast conversations — three decades of ideas, in his own words.
Podcast
Overcoming Friction to Build Regenerative Cities

Overcoming Friction to Build Regenerative Cities

How innovation stalls inside organizations and what it takes to move ideas into action.

Blog Post
Why Innovation Doesn’t Fail. Systems Do.

Why Innovation Doesn’t Fail. Systems Do.

Small points of friction quietly stop organizations from adopting better ideas.

Blog Post
Is the Future of Architecture Alive?

Is the Future of Architecture Alive?

A conversation on regenerative design, synthetic biology, and the next generation of the built environment.

Let's Talk

Ready to bring the innovation conversation to your stage?

Book a short call with Eric to talk through your event, your audience, and how his talk fits.