For 35 years, Eric Corey Freed has helped organizations clear the fear, bureaucracy, and resistance that quietly kill great ideas. He brings that same clarity to the stage, and sends audiences home ready to build.
Eric Corey Freed started as an architect became one of the most cited voices in sustainable design.
Thirteen books.
LEED Fellow.
Director of Sustainability at CannonDesign.
A career spent pushing an entire industry to build differently.
And in every boardroom, on every project, he watched the same thing happen: brilliant ideas dying. Not from lack of merit, but from fear, bureaucracy, and inertia. Frictionless is the framework he built from those 35 years of clearing the way for big ideas.
Innovation doesn’t start with a better idea. It starts when you remove the frictions that kill the ideas you already have.
Part strategy, part wake-up call — every talk is shaped to your audience, from boardrooms to main-stage conferences.
The signature keynote, built on the new book.
A map of the four frictions stalling your projects, and the framework to clear them.
Digging out the legacy habits quietly holding your organization back.
A method for finding the the invisible policies nobody remembers writing, and retiring them.
Designing for flow instead of fighting the status quo.
Three moves your team can make Monday morning to turn resistance into momentum.
Thinking about Eric for your event? Reach out and let’s talk about your audience, your dates, and what you need.
Ideas are the easy part. Successful innovation is about overcoming the fear that shuts it down. Our brains treat new ideas as a threat and throw up roadblocks, bottlenecks, and resistance.
96% of leaders call innovation a top priority, yet most still fail at it.
Beyond the stage, Eric works directly with leadership teams to find and clear the frictions holding their organization back.
How innovation stalls inside organizations and what it takes to move ideas into action.
Small points of friction quietly stop organizations from adopting better ideas.
A conversation on regenerative design, synthetic biology, and the next generation of the built environment.